Today, they might feel like the grand old men and women of the music scene from an era that, while still popular, is decidedly retro in the 21st century. Back then, they were the edgy, dangerous outsiders. Metal fans are feeling the wind of change more than most, particularly those who were around in the early days when the likes of Iron Maiden, Slayer and Metallica were in their pomp. This means there are plenty of talented and dedicated people out there who have the financial incentive to create a great channel that will entertain viewers, generate exposure for sponsors and bring in revenue for themselves. Judicious use of ads can be a serious money-spinner, and the more subscribers a YouTube channel has, the more valuable those five seconds before the video starts playing become.
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Of course, the fact that something can be accessed for free doesn’t mean there aren’t ways to make money from it. From classical to K-Pop and from big band to trance, if it exists, you can listen to it on YouTube.
Here’s a platform you can access for nothing from any platform, and that will have an inexhaustible supply of anything and everything you can think of. YouTube is, perhaps, the biggest case in point. Just as vinyl gave way to CD, so today, even MP3 players are rapidly becoming obsolete as there are so many online outlets from which we can listen to our music of choice from our smartphones. This doesn’t just apply to musical fashions and trends that have always come and gone, but also to the way we consume music. In the digital age, change is the only constant, and music fans, like everyone else, are constantly having to change their frames of reference.